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48 Elements of Persuasive Written Content

June 1, 2012 by Larry Dozier divider image

If you’ve ever tried to write advertising copy, or any kind of persuasive web copy, you’ll really appreciate this article on CopyBlogger. Author Uttoran Sen gives forty eight on-target tips for writing persuasive ad copy:

Excerpt:

You feel your blood pressure rising.

Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find someone who really, truly gets you. Regardless, your attention is riveted — you can’t look away.

Bang!

You’ve just been spellbound by content that persuades. It grabs us like nothing else can.

How?

The truth is, words are very powerful things.

They can make us buy things we didn’t think we needed. They can reveal ideas that we’ve been looking for for years. They can make us cry or laugh almost hysterically.

Professional writers know how to use the right words to communicate their intent, they become masters of telling stories over time.

But they don’t just write random content. They write persuasive content.

That, obviously, is just a little teaser. If you want to read the full article, click here.


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