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6 SEM Tips for Avoiding Mistakes That Could Cost You a Client (A Cautionary Tale)

June 25, 2012 by Larry Dozier divider image

In any large, complex search marketing account, there are bound to be some mistakes. Considering the scope of most large accounts, these mistakes are almost always relatively tiny.

That said, some mistakes fall into the bucket of things that you can easily clean up during your periodic account checks, while others – even small ones – have the potential to leave a really bad taste in your client’s mouth, which could cost you the relationship. Often the things that are important to a client are actually quite different than the things that are important to a performance marketer, but for the sake of the relationship, the marketer needs to nail both categories.
I will start by telling the cautionary tale of my biggest screw-up ever…

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