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Social Media Marketing: Beyond Twitter and Facebook

June 25, 2012 by Larry Dozier divider image

Great article at SEO Chat about how to go beyond Twitter and Facebook in your social media marketing.


“Social media marketing seems to get more complicated every day. But you can’t ignore it. This article, the third in a series, focuses on several categories of social media and explains what they are, what they do, and how you can use them to reach your target audience.

In previous articles, I’ve touched on Twitter apps and Facebook apps and games. In this article, we’re going to move a bit beyond these two social giants. While some of the items I’ll discuss will be best known for their use on these networks, you can use them elsewhere as well.

The most obvious of these is URL shorteners. If you’re typing on a site that limits the character count of your posts (such as Twitter), these can come in very handy. The best known of these is; you can create a free account or just shorten a URL as a one-off. Tinyurl serves the same function. The latter site notes that long URLs can break in email, forcing the recipient to cut and paste it back together. You might want to use shorter URLs in certain advertising to avoid such problems. It’s worth noting that some social media control panels (again, I’m getting ahead of myself) include URL shorteners as one of their features.
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