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Internet Marketing

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Article Marketing as a Traffic Driver

July 1, 2012 by Larry Dozier 1 Comment divider image

Is article marketing still effective? Have the Panda and Penguin updates wiped out article marketing as an effective SEO strategy? Is article marketing even worth the time and effort involved? The answer is that article marketing can still be an incredibly effective website promotion strategy if done correctly. Let’s take a quick look at the […]

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How to Find a WordPress Theme that Works

June 25, 2012 by Larry Dozier No Comments divider image

As an online publisher you have to make hundreds of important decisions a day, so why leave the biggest ones to chance? If you’ve chosen to self-host your site (instead of becoming a digital sharecropper) using WordPress as your platform, you’re already miles ahead of the competition. But finding the right face for your business […]

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The Simple Reason You’re Not a Writer (Yet)

June 17, 2012 by Larry Dozier No Comments divider image

I’ve been writing my whole life. For years, I penned stories in notebooks, even wrote and published articles in magazines. Still, I never considered myself a writer. I used words like “wannabe” and “aspiring.” I told myself I’d write a book and be a real writer … some day. But then, I had a breakthrough. […]

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The Direct Path to Finding Prospects and Customers Online

June 4, 2012 by Larry Dozier No Comments divider image

There’s a type of marketing that produces more sales than display advertising, PR, or community-based social media. It’s called direct marketing, and surprisingly, it’s not widely understood. But we believe that when in doubt, go direct. A lot of online-based businesses, especially those built around a blog, don’t realize that the kind of marketing they’re […]

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48 Elements of Persuasive Written Content

June 1, 2012 by Larry Dozier No Comments divider image

If you’ve ever tried to write advertising copy, or any kind of persuasive web copy, you’ll really appreciate this article on CopyBlogger. Author Uttoran Sen gives forty eight on-target tips for writing persuasive ad copy: Excerpt: You feel your blood pressure rising. Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find […]

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Mobile Usage Drives Social Media

May 14, 2012 by Larry Dozier No Comments divider image

“U.S. mobile social media usage rose by 37 percent in the past year, with 72.2 million Americans accessing social networking sites or blogs via mobile device in August 2011, according to research by comScore, Inc. Almost 40 million U.S. mobile users – over half of the estimated U.S. mobile social media audience – visit social […]

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Does Google Hate Affiliate Marketers?

by Larry Dozier No Comments divider image

Affiliate marketers have long suspected Google’s ire towards them, whether as a result of seeing their sites removed from Google’s index or of having to pay exorbitant pay-per-click costs to advertise in Google Adwords. Recently, a proprietary Google document surfaced on the Internet and in affiliate marketing circles that put all such doubts to rest. […]

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Internet marketing news roundup, May 11

by Larry Dozier No Comments divider image

Even as Microsoft continues to add to its market share, monthly reports dividing up search queries remain disappointing for Bing. On Friday, Brafton reported that the company had added 0.1 percent to its share of the search market, bringing it to 15.4 percent of all queries fielded throughout the web. The modest progress, however, was […]

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The Truth About Making Money While You Sleep

by Larry Dozier No Comments divider image

Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple […]

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3 Ways to Fix Your Broken Marketing

May 11, 2012 by Larry Dozier No Comments divider image

We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily. It’s almost like predicting the future, […]

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