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PPC Marketing (SEM)

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6 SEM Tips for Avoiding Mistakes That Could Cost You a Client (A Cautionary Tale)

June 25, 2012 by Larry Dozier No Comments divider image

In any large, complex search marketing account, there are bound to be some mistakes. Considering the scope of most large accounts, these mistakes are almost always relatively tiny. That said, some mistakes fall into the bucket of things that you can easily clean up during your periodic account checks, while others – even small ones […]

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PPC vs. SEO: The Culmination of The Showdown

June 1, 2012 by Larry Dozier No Comments divider image

The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO). “Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by […]

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Avoid an Uphill Climb with Your Company’s PPC Internet Marketing

by Larry Dozier No Comments divider image

If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix […]

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Google’s Latest Algorithm Update – Adwords Makes More Money if SEO is Unreliable

May 11, 2012 by Larry Dozier No Comments divider image

Is Google’s latest panda update designed to increase ad revenue from adwords? Jeet at shoemoney.com believes that there’s a strong possibility of this: Excerpt: “Google’s latest algorithm change has webmasters and SEO gurus shaking in their boots. But what could be the motive behind all this change? Google has been making many changes over the […]

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Adwords Doesn’t Have To Break The Bank

by Larry Dozier No Comments divider image

The most common response I hear when asking people what they don’t like about AdWords is that it can be costly. While pay-per-click advertising can actually be the most cost-effective way to go about advertising, I can empathize with that complaint. While pay-per-click advertising can actually be the most cost-effective way to go about advertising, […]

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2 Hidden Adwords Campaign Settings That Can Trip You Up

by Larry Dozier No Comments divider image

Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers can pull to tailor their campaigns to meet their needs. For the most part, this is a good thing, recent changes notwithstanding. Years ago, there were relatively few campaign settings. Nowadays, though, there are a seemingly endless number […]

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