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Social Media Marketing

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Social Media Marketing: Beyond Twitter and Facebook

June 25, 2012 by Larry Dozier No Comments divider image

Great article at SEO Chat about how to go beyond Twitter and Facebook in your social media marketing. Excerpt: “Social media marketing seems to get more complicated every day. But you can’t ignore it. This article, the third in a series, focuses on several categories of social media and explains what they are, what they […]

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YouTube Bumps Up to Fourth in Traffic as of May 2012

by Larry Dozier No Comments divider image

In May of 2012, more people than ever were active online and they even increased the amount of time they spent there. New monthly numbers from Nielsen show that approximately 212 million Americans went online in the lusty month, up from 210 million in April. Average time on site also rose from 28:56:40 to 29:07:48. […]

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What is the Best Day to Launch a Social Media Campaign? Not the One We’re All Using

by Larry Dozier No Comments divider image

According to a new report by Yesmail Interactive, Friday is the most popular deployment day for social media marketing campaigns. Trouble is, Tuesday is the day that brings in the most engagement so a lot of marketers are wasting their time. The numbers come from Yesmail’s “Using Digital Market Intelligence to Drive Multi-Channel Success” report. […]

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The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

June 4, 2012 by Larry Dozier No Comments divider image

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mishne… Please visit Search Engine Land for […]

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Facebook Wants You To Pay to Promote Posts. Interested?

June 1, 2012 by Larry Dozier No Comments divider image

What does and doesn’t show up on a person’s Facebook feed is one of life’s great mysteries. There are days when it seems like I’m seeing everything from the pages I follow and days where nothing is getting through at all. Maybe I shut off some feeds, maybe Facebook did. Kind of doesn’t matter, since […]

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Study Shows Social Media Slowly Replacing Face-to-Face Customer Interaction

May 23, 2012 by Larry Dozier No Comments divider image

Interesting article by Cynthia Boris showing the changes taking place in how companies interact with their customers and the rising significance of social media in that effort. Excerpt: IBM sat down to talk one-on-one with 1,700 CEO’s in 64 countries to discuss changes in how they do business. First, let’s marvel at the logistics behind […]

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How To Spot A Fake Facebook Profile

May 15, 2012 by Larry Dozier No Comments divider image

I just came across a great article at zdnet on how to spot a fake Facebook profile. With the greater emphasis which Google is placing upon social media markers, I believe we will see much more of this. If you look at, you’ll see hundreds of gigs offering facebook likes and shares. The majority […]

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Microsoft Weighs in on Ranking Authors in Social Networks

May 14, 2012 by Larry Dozier No Comments divider image

Author Ranking in social media is more than just a popularity contest, and can include things like how frequently an author surfaces content that subsequently becomes popular, topical authority on different subjects, and popularity and influence signals.

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5 Things Social Media Marketing Is NOT

May 11, 2012 by Larry Dozier No Comments divider image

What is Social Media Marketing? That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, and Google+. But, you’d be WRONG! Social networks are simply CHANNELS for marketing your brand. Sure, they look different on the surface, but underneath, they’re just channels […]

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So… What is Your Klout Score?

by Larry Dozier No Comments divider image

While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult  to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of  any venture lies in knowing what to measure and […]

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