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Larry’s Musings

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10 Numbers Every Enterprise SEO Needs On Speed Dial

June 25, 2012 by Larry Dozier No Comments divider image

As I have written in earlier columns, SEO is not rocket science. What the industry has labeled “Enterprise SEO” is more project management and compliance work than it is the algorithm-chasing or link-whoring that smaller institutions have to take on in order to compete in the search marketplace. 10 Phone Numbers Every Enterprise SEO Should […]

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Why the Google Penguin Update is Good for SEO

June 4, 2012 by Larry Dozier No Comments divider image

If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and then, Google changes up their search ranking algorithms to cut down on spam, penalise duplicate content and generally eliminate weak websites from the first page. It’s an ongoing arms struggle […]

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Is Google Selling Out? Froogle to Transition to Paid Product Listings

June 2, 2012 by Larry Dozier No Comments divider image

Back in the day – when I was a fledgling web designer launching and managing my first website from a WebTV – Yahoo was God. I had built a nice little HTML tutorial site known as HTML 4 Rookies. Somehow, I managed to get included in the Yahoo Directory. My site went immediately from 25 […]

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Strategies to Market Your Content for Links

June 1, 2012 by Larry Dozier No Comments divider image

You’ve done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it’s time to market that content for links. These strategies can be used by both large and small sites. http://searchenginewatch.com/article/2181099/Strategies-to-Market-Your-Content-for-Links

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Do Link Wheels Still Work After Panda and Penguin?

May 24, 2012 by Larry Dozier 4 Comments divider image

After the Penguin update, most SEO blogs I visited began advising a more “white hat” approach to link building. It’s understandable, since Panda was very hard on many questionable link building strategies. Interestingly enough, though, one “off-white hat” link building strategy may have survived the Panda update, and might even thrive. Link wheels, if created […]

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